about me.

My passion is content creation, My guilty pleasure is Google Ad results reporting to a client and My pet peeve is backlink sourcing!

I specialise in content creation for articles, blogs, websites, newsletters, and social media, with a strong focus on SEO, keyword research, and backlink strategies.

I’m skilled in developing high-converting landing pages and using tools like Google Analytics, Search Console, and Google Ads to drive performance.

With solid project coordination, organisational, and communication abilities, I thrive in collaborative, remote work environments.

I am a  a versatile and results-driven professional with over 25 years of marketing and client-facing experience, offering a strong foundation in email marketing, web design, Google analytics & ads, SEO, and social media.

With a strong work ethic I am consistently motivated and proactive to learn new tools and trends. I am always upskilling, currently in the Google Skillshop and new online marketing platforms. I have had years of experience in ecommerce, AI-driven content creation, analytics, Meta (FB) advertising, and campaign management.

I am highly organized, detail-oriented, and adaptable, with a proven track record in project coordination, effective communication and technology. I am passionate about collaborating with like minded, driven individuals and companies that want to push the boundaries of success.

Technical Proficiencies

  • Woocommerce/ Shopify
  • Google Analytics, Google Search Console, Google Maps, Google Ads, Google Business
  • SEM Rush & MOZ Pro
  • Adobe Illustrator, Adobe Fireworks
  • Microsoft Office, Google Workspace
  • WordPress & Elementor (basic exposure)
  • Mailchimp
  • Hootsuite
  • ClickFunnels
  • YOAST

Experience

Co-Founder & Operations Manager – Independent Water Treatment Business

  • Launched and ran a three-person business focused on water testing, filtration, and treatment solutions for residential and commercial clients.
  • Handled all digital marketing efforts including Google Ads, Facebook Ads, and SEO-driven web content.
  • Designed and maintained the company’s ecommerce website and managed social media channels to drive visibility and lead generation.
  • Managed end-to-end client communication, from initial inquiries through to project completion and post-installation support.
  • Ensured all projects were delivered on time, to spec, and to a high standard, leading to repeat business and strong word-of-mouth referrals|
  • Sourced high-quality, cost-effective filters and components in a competitive and price-sensitive market
  • Handled all invoicing and implemented follow-up systems to improve cash flow and ensure prompt payment.
  • Resolved client disputes efficiently through clear, professional dialogue, maintaining strong customer relationships and service reputation.
  • Oversaw after-sales maintenance programs to extend system lifespan and support long-term client satisfaction.

Sales & Digital Marketing Manager – Relate Accounting Software
Cape Town, South Africa 

  • Joined the sales team with a key focus on boosting morale, improving lead conversion, and increasing overall sales performance.
  • Identified and pursued new sales leads while coaching team members on handling both warm and cold prospects effectively.
  • Provided one-on-one and group training to improve the team’s confidence and close rates, contributing to a more motivated and productive sales environment.
  • Designed and built a WordPress website to support inbound sales, integrating Yoast SEO for organic traffic optimization.
  • Developed a functional sales funnel with CRM integration to automate lead capture, nurturing, and follow-ups.
  • Monitored website and campaign analytics using Google Analytics and CRM tools, generating weekly performance reports for the executive team.
  • Presented insights and recommendations to directors to inform strategy across sales, marketing, and digital growth initiatives.
  • Played a key role in aligning digital marketing efforts with overall business objectives, improving lead quality and customer engagement.

Operations Leader – OVC London
London, United Kingdom 

  • Established OVC London as a key UK base supporting South African clients relocating to the UK for work and travel.
  • Led a team of 3 to successfully negotiate partnerships with UK service providers for bank accounts, mobile contracts, accommodation, and job placements.
  • Developed strategic group deals with major tour companies like Contiki and Topdeck, providing clients with exclusive travel experiences at discounted rates.
  • Wrote, designed, and distributed a monthly newsletter to a growing client base in both the UK and South Africa, increasing engagement and retention.
  • Played a central role in the creation and launch of a dedicated travel website promoting tour packages and experiences.
  • Organised and hosted regular social events and giveaways, strengthening community ties and promoting tour offerings.
  • Achieved recognition as the top referral source to Barclays Wimbledon, supplying more clients than any other UK-based partner for several months.
  • Built and maintained strong supplier relationships, ensuring consistent service quality and competitive offerings for clients.

Service Management – Clifford Chance LLP
London, United Kingdom 

  • Acted as the first point of escalation for IT service management issues during and outside office hours, ensuring timely resolution within agreed SLAs.
  • Coordinated with multiple technical teams to resolve critical incidents, minimizing downtime and maintaining service continuity across global offices.
  • Maintained a structured on-call support schedule and managed high-pressure situations with effective communication and prioritization.
  • Provided forecasting and reporting support for IT project teams to ensure stakeholders had accurate, timely information for planning and decision-making.
  • Collaborated with project managers to monitor project timelines, resource allocation, and risk factors to support on-time delivery.
  • Facilitated cross-team communication between service management and project teams, helping bridge operational and strategic IT efforts.
  • Ensured compliance with internal processes and governance standards while supporting both reactive service needs and proactive project planning.
  • Contributed to process improvements by identifying recurring issues and recommending solutions to enhance service efficiency and reduce escalations.

Account Manager – EnergyQuote
London, United Kingdom 

  • Led a team of 5 account managers in delivering tailored electricity and gas trading solutions to high-end industrial clients across the UK.
  • Represented the company as the primary point of contact for key accounts, traveling extensively to maintain strong client relationships and address complex issues.
  • Oversaw reverse auction trading rounds to secure the most competitive energy prices for clients, ensuring optimal value and transparency.
  • Maintained daily oversight of an integrated trading and CRM platform, ensuring all client data, activity, and communications were tracked and actioned promptly.
  • Proactively sourced new business opportunities by leveraging existing client portfolios and their industry networks, contributing to sustained company growth.
  • Ensured client satisfaction through timely issue resolution, performance tracking, and continuous service improvement initiatives.
  • Collaborated with the operations and trading teams to align client expectations with real-time market opportunities and system capabilities.
  • Delivered strategic insights and feedback from clients to inform service development and platform enhancements.

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+27 (0) 21 788 5163 | mike@mikehastiemedia.com
50 Promenade Road, Lakeside, Cape Town, South Africa

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